Which activity might a brand manager track if the desired result is to increase awareness with the customer?
Upsells
Purchase intent
Transactions
Brand recall
Correct Answer
Brand recall
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?
- 2A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?
- 3Many customer journeys begin with an awareness of a brand and end with a repeat buyer. Place the marketing objectives of the customer journey below in the correct order.Multiple correct
- 4A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey. Which metric should the brand manager use?
- 5Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?
- 6You have a goal of maximizing reach and increasing awareness. To do so, you’re running a Video reach campaign (VRC) to keep your brand top of mind. Before implementing a Brand Lift study, which two considerations should you keep in mind? Select two answers.Multiple correct