A marketing manager wants to know the process by which view-through conversions are counted. How would you say that’s done?
You’d say that view-through conversions are counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.
You’d say that view-through conversions are counted as conversions that are recorded when users view and interact with an ad, then never convert.
You’d say that view-through conversions are counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert.
You’d say that view-through conversions are counted as conversions that are recorded when new users view and interact with an ad, then later convert.
Correct Answer
You’d say that view-through conversions are counted as conversions that are recorded when new users view and interact with an ad, then later convert.
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?
- 2A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?
- 3A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?
- 4In what way do view-through conversions get counted?
- 5A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.Multiple correct
- 6A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs. their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?