As the director of advertising for a software company, Susan's considering her customers' journeys. What's the first step her potential customers will take? - Latest Question Answers of Google Certification Exams
Provide contact information
Respond to a call-for-action
Demonstrate loyalty
View an online advertisement
Correct Answer
View an online advertisement
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison think about her customer's journey before they actually arrive at her store. Which type of strategy is Madison's marketing director suggesting to help her drive sales at her physical location? - Latest Question Answers of Google Certification ExamsMultiple correct
- 2As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area. What’s the first step a potential customer might take when going through the journey phase?
- 3Joshua is creating a new Google Ads campaign and wants to track specific actions customers take on his website. He knows that a global site tag has been implemented on the site, making the use of event tags a possibility. Which two types of event tags can Joshua create? (Choose two.) - Latest Question Answers of Google Certification ExamsMultiple correct
- 4A clothing company wants to entice consumers to pay more for their products. To do this, the company launches an advertising campaign to position them selves as a luxury brand. Which factor are they trying to improve? - Latest Question Answers of Google Certification Exams
- 5You want to set Firebase as your attribution partner in Google Ads in order to track first opens for your online store app. What's the first step you must implement in order to accomplish this? - Latest Question Answers of Google Certification Exams
- 6Kathy released a gaming app and needs to set up conversion tracking for first opens of the app. To do this, she linked her Firebase project with Google Ads. Which access permission did her Google account need for her to do this? - Latest Question Answers of Google Certification Exams