When keywords are created, what is their default match type?
Phrase match
Exact match
Negative match
Broad match
Correct Answer
Broad match
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The AI-Powered Performance Ads Certification focuses on Google's automated products and how to feed them well: Performance Max, Smart Bidding, broad match and AI-generated assets, plus the measurement foundations that make automation work.
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- 1What’s the default match type for all keywords?
- 2Which match type is the default match type to which all keywords are assigned?
- 3What value is gained by utilizing broad match keywords?
- 4If a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?
- 5Why are broad match keywords so important?
- 6A digital marketing manager has chosen to upgrade keywords to broad match. Which of these behaviors should they incorporate into their routine optimization cadence in order to guide machine learning?