How can selling partners use the insights on the search catalog performance dashboard to help improve impressions?
By monitoring competitor ad campaigns and adjusting ad placements accordingly.
By analyzing customer reviews and feedback for product improvement opportunities.
By targeting lower competition keywords and adding them to product listing titles and descriptions.
Correct Answer
By targeting lower competition keywords and adding them to product listing titles and descriptions.
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About the Amazon Ads Campaign Optimization Certification
The Amazon Ads Campaign Optimization Certification tests how well you can improve sponsored ads performance: reading metrics like ACOS and ROAS, adjusting bids and budgets, refining keyword and product targeting, and structuring campaigns for growth.
Exam guide and all 72 Amazon Ads Campaign Optimization questions →Related Amazon Ads Campaign Optimization questions
- 1Amazon DSP and Sponsored ads have a range of reporting types such as Audience, Campaign Performance, Inventory, Location, and Product Retail reports that you can use to better understand your campaign’s performance and make optimizations.
- 2Which of the following metrics are included on the top search terms report?
- 3What does the click rate (CTR) on the search catalog performance dashboard include?
- 4You can use negative keyword targeting for your Sponsored Display campaigns.
- 5Which of the following describes the value of the Amazon Brand Analytics Demographics report for brand owners?
- 6Which of the following reports allows brand owners to look up a specific keyword to see the products that Amazon.com customers are clicking on after searching?