Amazon DSP and Sponsored ads have a range of reporting types such as Audience, Campaign Performance, Inventory, Location, and Product Retail reports that you can use to better understand your campaign’s performance and make optimizations.
False
True
Correct Answer
True
Topics in this question
About the Amazon Ads Campaign Optimization Certification
The Amazon Ads Campaign Optimization Certification tests how well you can improve sponsored ads performance: reading metrics like ACOS and ROAS, adjusting bids and budgets, refining keyword and product targeting, and structuring campaigns for growth.
Exam guide and all 72 Amazon Ads Campaign Optimization questions →Related Amazon Ads Campaign Optimization questions
- 1Sponsored ads can be placed in the front-center locations such as on top of shopping queries, and Amazon DSP ads can be placed in top and bottom right of desktop, as well as in search pages, product detail pages, and thank you pages.
- 2Which of the following are the downloadable reports available from Amazon DSP?
- 3You want to have a more nuanced set-up with only Amazon-owned and -operated inventory but also be able to reach third-party audiences at each stage of their shopping journey. Which of the following solutions is best for you?
- 4Campaign reports in Amazon DSP include performance signals for you to check performance activity on selected dates. Which of the following is a dimension available in the Campaign reports?
- 5Which of the following describes the value of the Amazon Brand Analytics Demographics report for brand owners?
- 6Jane has been using Sponsored Display at all stages of the shopping journey for her campaign. She now needs access to other media formats and she is not active on Amazon DSP. Which of the following strategic recommendations is the best for Jane?