What does the awareness index within Brand Metrics measure?
The volume of shoppers who have searched for your brand or products, but did not engage further with your brand in the selected category.
The number of products appearing on the Amazon.com discovery page after shoppers search with a query.
The predictive size of the audience aware of your brand relative to your most comparable peers.
Correct Answer
The predictive size of the audience aware of your brand relative to your most comparable peers.
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About the Amazon Ads Campaign Optimization Certification
The Amazon Ads Campaign Optimization Certification tests how well you can improve sponsored ads performance: reading metrics like ACOS and ROAS, adjusting bids and budgets, refining keyword and product targeting, and structuring campaigns for growth.
Exam guide and all 72 Amazon Ads Campaign Optimization questions →Related Amazon Ads Campaign Optimization questions
- 1One month ago, you completed a campaign to improve your brand awareness and audience engagement. Now you want to understand if you have reached your conversion goals. You have the ad cost of sales already, what else can you measure?
- 2Which of the following metrics can you use to measure your awareness goals?
- 3Which of the following metrics can you use to measure your consideration goals?
- 4Which of the following metrics can you use to measure your conversion goals?
- 5You can measure your custom ads campaign impressions and brand recall lift to see if you have reached your audiences effectively.
- 6Which of the following metrics can you use to measure your loyalty goals?