One month ago, you completed a campaign to improve your brand awareness and audience engagement. Now you want to understand if you have reached your conversion goals. You have the ad cost of sales already, what else can you measure?
Return on ad spend and traffic
Sales and ad engagement
Sales and return on ad spend
Correct Answer
Sales and return on ad spend
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About the Amazon Ads Campaign Optimization Certification
The Amazon Ads Campaign Optimization Certification tests how well you can improve sponsored ads performance: reading metrics like ACOS and ROAS, adjusting bids and budgets, refining keyword and product targeting, and structuring campaigns for growth.
Exam guide and all 72 Amazon Ads Campaign Optimization questions →Related Amazon Ads Campaign Optimization questions
- 1You can measure your custom ads campaign impressions and brand recall lift to see if you have reached your audiences effectively.
- 2What does the awareness index within Brand Metrics measure?
- 3Which of the following metrics can you use to measure your conversion goals?
- 4Amazon DSP and Sponsored ads have a range of reporting types such as Audience, Campaign Performance, Inventory, Location, and Product Retail reports that you can use to better understand your campaign’s performance and make optimizations.
- 5Which of the following metrics can you use to measure your awareness goals?
- 6During your campaign period for a new product, you saw that many customers chose to Subscribe & Save. What goals can you measure by checking how many customers chose to Subscribe & Save?