During your campaign period for a new product, you saw that many customers chose to Subscribe & Save. What goals can you measure by checking how many customers chose to Subscribe & Save?
Conversion goals
Consideration goals
Loyalty goals
Correct Answer
Loyalty goals
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About the Amazon Ads Campaign Optimization Certification
The Amazon Ads Campaign Optimization Certification tests how well you can improve sponsored ads performance: reading metrics like ACOS and ROAS, adjusting bids and budgets, refining keyword and product targeting, and structuring campaigns for growth.
Exam guide and all 72 Amazon Ads Campaign Optimization questions →Related Amazon Ads Campaign Optimization questions
- 1Detail page visits help customers learn more about your product so they help measure the success of your ability to drive repeat purchases.
- 2One month ago, you completed a campaign to improve your brand awareness and audience engagement. Now you want to understand if you have reached your conversion goals. You have the ad cost of sales already, what else can you measure?
- 3Which of the following metrics can you use to measure your consideration goals?
- 4Li is setting up a Prime Day campaign for her client’s new pet care product. She has been leveraging both Sponsored Products and Sponsored Brands to reach customers and drive sales. With multiple ad types available from Amazon Ads, her client wants to know what additional ad type(s) can help achieve both goals effectively. What other ad type(s) can Li suggest to her client?
- 5Which of the following metrics can you use to measure your conversion goals?
- 6You can measure your custom ads campaign impressions and brand recall lift to see if you have reached your audiences effectively.