What does the click rate (CTR) on the search catalog performance dashboard include?
The percentage of purchases to clicks for products originated from the search results page.
The total number of product clicks or glance views that originated from the search results page.
The percentage of clicks to impressions for products originated from the search results page.
Correct Answer
The percentage of clicks to impressions for products originated from the search results page.
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About the Amazon Ads Campaign Optimization Certification
The Amazon Ads Campaign Optimization Certification tests how well you can improve sponsored ads performance: reading metrics like ACOS and ROAS, adjusting bids and budgets, refining keyword and product targeting, and structuring campaigns for growth.
Exam guide and all 72 Amazon Ads Campaign Optimization questions →Related Amazon Ads Campaign Optimization questions
- 1How can selling partners use the insights on the search catalog performance dashboard to help improve impressions?
- 2A review of your Sponsored Display campaign shows low Click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?
- 3Campaign reports in Amazon DSP include performance signals for you to check performance activity on selected dates. Which of the following is a dimension available in the Campaign reports?
- 4Which of the following reports can you use to measure the overall performance of Sponsored Products?
- 5Which of the following reports can you use to measure the overall performance of Sponsored Display?
- 6Amazon DSP and Sponsored ads have a range of reporting types such as Audience, Campaign Performance, Inventory, Location, and Product Retail reports that you can use to better understand your campaign’s performance and make optimizations.