What’s a benefit of using broad match keywords?
Broad match offers marketers a great deal control over the specific search terms that ads match to, and volume may be limited.
Broad match ensures the core concept of a keyword is present in the search term while reaching a similar volume to what exact match keywords would provide.
Broad match keywords must be present alongside both exact match and phrase match keywords in any ad group to ensure high performance.
Broad match allows marketers to reach the most possible consumers searching for their product or service while saving time from adding a variety of keywords.
Correct Answer
Broad match allows marketers to reach the most possible consumers searching for their product or service while saving time from adding a variety of keywords.
Topics in this question
About the AI-Powered Performance Ads Certification
The AI-Powered Performance Ads Certification focuses on Google's automated products and how to feed them well: Performance Max, Smart Bidding, broad match and AI-generated assets, plus the measurement foundations that make automation work.
Exam guide and all 149 AI-Powered Performance Ads questions →Related AI-Powered Performance Ads questions
- 1What value is gained by utilizing broad match keywords?
- 2If a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?
- 3Why are broad match keywords so important?
- 4A digital marketing manager has chosen to upgrade keywords to broad match. Which of these behaviors should they incorporate into their routine optimization cadence in order to guide machine learning?
- 5A digital marketing manager has upgraded their keywords to broad match. Which behavior should they build into their regular cadence of optimization to guide machine learning?
- 6What’s the default match type for all keywords?