HubSpot SEO CertificationUpdated
When performing keyword research, how can you determine which keywords you should create content for?
Define topics that you want your business to be known for, then find long-tail keywords within that topic area.
Perform a competitor analysis to see what keywords your competitors are ranking for.
Identify keywords that have the highest amount of search volume, then create as much content as you can on them.
A & B
Correct Answer
A & B
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About the HubSpot SEO Certification
The HubSpot SEO Certification covers the foundations of search engine optimisation: keyword research, on-page optimisation, topic clusters and pillar pages, technical SEO and earning backlinks.
Exam guide and all 73 HubSpot SEO questions →Related HubSpot SEO questions
- 1True or False? You should emulate the top-ranking content for your target keyword, but offer unique value.
- 2Which of these is an example of a long-tail keyword?
- 3Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?
- 4Why would you want to run competitive analyses of keywords?
- 5True or False? You should optimize a single page for multiple keywords.
- 6The different types of keywords are: