HubSpot SEO CertificationUpdated
Why would you want to run competitive analyses of keywords?
To figure out what keywords your web pages are currently ranking for
To determine whether you should be targeting a long tail keyword or a head term
To ensure the keywords you’re targeting are aligned with your audience
You shouldn’t run competitive analysis of keywords.
Correct Answer
To ensure the keywords you’re targeting are aligned with your audience
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About the HubSpot SEO Certification
The HubSpot SEO Certification covers the foundations of search engine optimisation: keyword research, on-page optimisation, topic clusters and pillar pages, technical SEO and earning backlinks.
Exam guide and all 73 HubSpot SEO questions →Related HubSpot SEO questions
- 1When performing keyword research, how can you determine which keywords you should create content for?
- 2True or False? You should optimize a single page for multiple keywords.
- 3The different types of keywords are:
- 4True or False? You should emulate the top-ranking content for your target keyword, but offer unique value.
- 5Which of these is an example of a long-tail keyword?
- 6Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?