To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?
Exact match
Phrase match
Negative match
Broad match
Correct Answer
Broad match
Official documentation: https://support.google.com/google-ads/answer/12158267
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
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- 1What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?
- 2A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?
- 3If you’re preparing for the Google Ads Measurement Certification , you may already know what attribution models are. But do you understand how they influence Smart Bidding decisions ? Google’s bidding algorithms rely on conversion data — and that data is shaped by the attribution model you choose. This article will help you connect those two concepts: how attribution changes bidding behavior , and how that appears in certification exam questions. Smart Bidding algorithms (Target CPA, Target ROAS, Maximize Conversions) rely on conversion data to: But here’s the key: Each model decides which touchpoints in the user journey get credit for a conversion. If you use Last Click , Smart Bidding only sees conversions attached to the final click — even if earlier interactions were more influential. Let’s say you run a multi-touch campaign: If you use Last Click , Smart Bidding gives all conversion credit to Search . If you use DDA , it may give partial credit to Display. Result:Multiple correct
- 4Jamelle wants to use Google Ads to advertise his website. He’s considering using one of the available Smart Bidding strategies that Google offers. What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.)Multiple correct
- 5A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?
- 6How does the Maximize Conversions bidding strategy work?