What’s a benefit of negative keywords?
Marketers can add negative keywords to campaigns to limit the terms their competitors can bid on in an auction.
A negative keyword strategy is crucial to identifying additional searches that customers may be using to find a business.
Adding negative keywords can help prevent customers from leaving poor reviews about a business.
Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent.
Correct Answer
Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent.
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About the AI-Powered Performance Ads Certification
The AI-Powered Performance Ads Certification focuses on Google's automated products and how to feed them well: Performance Max, Smart Bidding, broad match and AI-generated assets, plus the measurement foundations that make automation work.
Exam guide and all 149 AI-Powered Performance Ads questions →Related AI-Powered Performance Ads questions
- 1How do negative keywords assist a Search campaign?
- 2What role do negative keywords play in a AI-powered Search strategy?
- 3What’s a benefit of using broad match keywords?
- 4What’s the default match type for all keywords?
- 5What value is gained by utilizing broad match keywords?
- 6If a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?