A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?
Turn off the ads to stop traffic.
Reduce campaign budgets.
Use more general keywords.
Add more negative keywords.
Correct Answer
Add more negative keywords.
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?
- 2If you’re getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?
- 3Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate. What should she do to achieve this? (Choose two.)Multiple correct
- 4Anthony has a dog-walking business that he manages online, and he's adopted Google Ads to drive more traffic to his website. He's one month into his first campaign on Google Ads, now reviewing his conversion data to determine how his ads are performing. He sees that his view-through conversions (VTCs) are low. He's not sure what VTCs are and what this data means Knowing which two facts about VTCs would help Anthony better understand his conversion data? (Choose two.) - Latest Question Answers of Google Certification ExamsMultiple correct
- 5Which three of the following actions can improve your conversion rate? Select All Correct ResponsesMultiple correct
- 6A hungry customer is searching for a place to eat in Florence, Italy, where you happen to own a restaurant called Ristorante Abigaille. The customer performs each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence,” then finds your site by clicking on your ads. They make a reservation after selecting your ad that appeared following the “3 star restaurant abigaille florence” search. What keyword would receive credit for this conversion, if using the data-driven attribution model?