Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate. What should she do to achieve this? (Choose two.)
Select all correct answers
Not include prices that may eliminate customers.
Include names of her competitors in the keywords.
Use general keywords to attract as many people as possible.
Use negative keywords to add limits to her ads.
Use more specific keywords that limit the volume of clicks.
Correct Answers
Use negative keywords to add limits to her ads.
Use more specific keywords that limit the volume of clicks.
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1Camila has an online shop and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads. What must she do in order to make conversion tracking effective?
- 2Brenda’s meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags. What’s required to accomplish this?
- 3What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?
- 4If you’re getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?
- 5A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?
- 6Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison consider an online-to-offline strategy to drive foot traffic to her store. What are two examples of an online-to-offline strategy? (Choose two.) Select All Correct ResponsesMultiple correct