What report can help show the duration between a user’s first exposure and their subsequent conversion?
The navigation report
The seasonality report
The change history report
The time lag report
Correct Answer
The time lag report
Official documentation: https://support.google.com/campaignmanager/answer/2823712
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The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
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- 1A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?
- 2If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?
- 3You’re running a campaign and want to assess the ROI. Which conversion column within a given report would show you the ROI for a campaign?
- 4Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this?
- 5When a consumer completes a conversion on your website, you may receive first-party consumer data such as an email address, name, home address, and/or phone number. This data can be collected and sent to Google in a hashed form through which Google Analytics feature?
- 6To help you with consistent reporting on Google Ads campaign performance, which Google Analytics Report has been designed to fully align with Google Ads?