A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?
They should use the seasonality report.
They should use the change history report.
They should use the time lag report.
They should use the navigation report.
Correct Answer
They should use the time lag report.
Official documentation: https://support.google.com/campaignmanager/answer/2823712
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- 1If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?
- 2What report can help show the duration between a user’s first exposure and their subsequent conversion?
- 3A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?
- 4What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?
- 5After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?
- 6While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion?