If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?
You need the navigation report.
You need the seasonality report.
You need the time lag report.
You need the change history report.
Correct Answer
You need the time lag report.
Official documentation: https://support.google.com/campaignmanager/answer/2823712
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
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- 1A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?
- 2What report can help show the duration between a user’s first exposure and their subsequent conversion?
- 3Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this?
- 4When a consumer completes a conversion on your website, you may receive first-party consumer data such as an email address, name, home address, and/or phone number. This data can be collected and sent to Google in a hashed form through which Google Analytics feature?
- 5You’re running a campaign and want to assess the ROI. Which conversion column within a given report would show you the ROI for a campaign?
- 6Which Attribution settings govern conversions in the Conversion Performance Report in the Advertising workspace of Google Analytics?