What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together? Select 2 Correct Responses
Select all correct answers
Correct Answers
Reaching the right user at the right price with relevant ads
Time savings that allow you to reinvest in your most important marketing priorities
Why is this the correct answer?
Using broad match, Responsive Search Ads, and Smart Bidding together delivers two key benefits: reaching the right user at the right price with relevant ads, and time savings that allow you to reinvest in your most important marketing priorities. This AI-powered combination — sometimes called the 'Google Ads trifecta' — lets machine learning handle query matching, bid optimisation, and creative testing simultaneously. The result is more efficient, relevant ad delivery with less manual effort, freeing the marketing team to focus on strategy and higher-value tasks.
Why are the other options wrong?
Removing the need for marketers to optimize Search campaigns
The combination does not remove the need for marketers to optimise campaigns — human oversight, goal-setting, audience strategy, and budget decisions remain essential even with full AI-powered automation.
Automatically creating headlines in response to content on advertisers’ websites
Automatically creating headlines from website content describes Dynamic Search Ads, not Responsive Search Ads — RSAs use headlines and descriptions manually provided by the advertiser.
Real-world example
A financial services company adopts the AI-powered trifecta across their lead generation campaigns. Broad match surfaces 2.4× more relevant query variations, Smart Bidding reduces cost per lead by 28%, and RSAs lift CTR from 3.1% to 5.8%. The campaign team saves 12 hours per week on manual adjustments, redirecting that time to landing page strategy and audience list building — compounding the performance gains.
Official documentation: https://support.google.com/google-ads/answer/10724817
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About the Google Ads Search Certification
The Google Ads Search Certification proves you can build and optimise Search campaigns that hit a business goal.
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