You may need to adjust your bids depending on the performance of your bid optimization strategy. Which of the following bid adjustments should you consider?
Identify the keyword and products with higher viewable cost per mille (vCPM) and decrease bids
Identify the keyword and products with lower ACOS and decrease bids
Identify keywords and products with higher conversion rate and increase their bids
Correct Answer
Identify keywords and products with higher conversion rate and increase their bids
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About the Amazon Ads Campaign Optimization Certification
The Amazon Ads Campaign Optimization Certification tests how well you can improve sponsored ads performance: reading metrics like ACOS and ROAS, adjusting bids and budgets, refining keyword and product targeting, and structuring campaigns for growth.
Exam guide and all 72 Amazon Ads Campaign Optimization questions →Related Amazon Ads Campaign Optimization questions
- 1One of your line items has low performance but high delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?
- 2You’re reviewing your campaign set-up using the pre-optimization checklist. Which of the following steps should you complete as part of the checklist?
- 3Both Amazon DSP and Sponsored Display can help you increase consideration by optimizing bids for page visits with cost-per-click (CPC) billing and click-based attribution to focus on audiences most likely to convert.
- 4Which of the following indicates that you should increase your ad budget?
- 5Which of the following reports allows brand owners to look up a specific keyword to see the products that Amazon.com customers are clicking on after searching?
- 6After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?