One of your line items has low performance but high delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?
Budget should not be changed
Increase budget for this low-performance line item
Shift budget to higher-performance line items
Correct Answer
Shift budget to higher-performance line items
Topics in this question
About the Amazon Ads Campaign Optimization Certification
The Amazon Ads Campaign Optimization Certification tests how well you can improve sponsored ads performance: reading metrics like ACOS and ROAS, adjusting bids and budgets, refining keyword and product targeting, and structuring campaigns for growth.
Exam guide and all 72 Amazon Ads Campaign Optimization questions →Related Amazon Ads Campaign Optimization questions
- 1One of your line items has high performance but low delivery. How should you adjust your supply to optimize a campaign for better performance and delivery?
- 2Your client is prioritizing performance and a line item has low performance and low delivery. The client is not considering pausing the line item. What will you suggest to optimize the campaign for better performance and delivery?
- 3What optimization strategy would be best to use if a line item has high performance and high delivery?
- 4Your campaign reports show that you have products with high advertising cost of sales (ACOS). What bid adjustment should you make to optimize your campaigns?
- 5After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?
- 6Your primary campaign goal is to increase awareness. Which Sponsored Brands report would provide you with the most relevant information to review performance?