Your client is prioritizing performance and a line item has low performance and low delivery. The client is not considering pausing the line item. What will you suggest to optimize the campaign for better performance and delivery?
Adjust audience solutions, and increase bids and frequency caps for the line item
Increase bids, frequency caps, or adjust 3rd party pre-bid filtering
Adjust audience solutions, and expand bids and frequency to sell out top performing lines
Correct Answer
Adjust audience solutions, and expand bids and frequency to sell out top performing lines
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About the Amazon Ads Campaign Optimization Certification
The Amazon Ads Campaign Optimization Certification tests how well you can improve sponsored ads performance: reading metrics like ACOS and ROAS, adjusting bids and budgets, refining keyword and product targeting, and structuring campaigns for growth.
Exam guide and all 72 Amazon Ads Campaign Optimization questions →Related Amazon Ads Campaign Optimization questions
- 1One of your line items has low performance but high delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?
- 2One of your line items has high performance but low delivery. How should you adjust your supply to optimize a campaign for better performance and delivery?
- 3What optimization strategy would be best to use if a line item has high performance and high delivery?
- 4Amazon DSP and Sponsored ads have a range of reporting types such as Audience, Campaign Performance, Inventory, Location, and Product Retail reports that you can use to better understand your campaign’s performance and make optimizations.
- 5A review of your Sponsored Display campaign shows low Click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?
- 6Saanvi wants to attract as many customers as possible to her product page. She also wants to engage the audiences who viewed the product detail page but did not purchase. Which sponsored ads should Saanvi use to achieve these objectives?