After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?
Increase budget for the lower-performing campaigns to continually drive traffic to your products
Use more general keywords for the lower-performing campaigns to continually drive traffic to your products
Reallocate your ad budget from lower-performing to the higher-performing campaigns
Correct Answer
Reallocate your ad budget from lower-performing to the higher-performing campaigns
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About the Amazon Ads Campaign Optimization Certification
The Amazon Ads Campaign Optimization Certification tests how well you can improve sponsored ads performance: reading metrics like ACOS and ROAS, adjusting bids and budgets, refining keyword and product targeting, and structuring campaigns for growth.
Exam guide and all 72 Amazon Ads Campaign Optimization questions →Related Amazon Ads Campaign Optimization questions
- 1Your campaign reports show that you have products with high advertising cost of sales (ACOS). What bid adjustment should you make to optimize your campaigns?
- 2Both Amazon DSP and Sponsored Display can help you increase consideration by optimizing bids for page visits with cost-per-click (CPC) billing and click-based attribution to focus on audiences most likely to convert.
- 3A review of your Sponsored Display campaign shows low Click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?
- 4One of your line items has low performance but high delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?
- 5You’re reviewing your campaign set-up using the pre-optimization checklist. Which of the following steps should you complete as part of the checklist?
- 6Which of the following indicates that you should increase your ad budget?