How can a line item’s potential reach be increased from 1K to 1M targeted impressions?
Increase the bid and budget
Add targeting such as channel and environment
Add budget segments to the insertion order
Remove targeting such as keywords and exclusionary site lists
Correct Answer
Remove targeting such as keywords and exclusionary site lists
Official documentation: https://support.google.com/displayvideo/answer/2995711
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1Your colleague created a line item in Display & Video 360 for their client’s mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?
- 2While working with your jewelry designer client, you learn that they created a line item in their Display & Video 360 web campaign that accidentally targeted mobile in-app. After removing that mobile in-app targeting at the insertion level, the campaign is still targeting mobile in-app. Why could that be?
- 3When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?
- 4A client is launching a new line of snowboards. They want to advertise them using Google Audiences, but they don’t want the targeting to restrict performance. Within Display & Video 360, what should your client use to reach the right audience?
- 5You created a line item in a Display & Video 360 mobile web campaign that accidentally targets mobile in-app. You remove that mobile in-app targeting at the insertion order level, yet the campaign in continuing to target mobile-in app. What’s the issue here?
- 6Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?