AC

You created a line item in a Display & Video 360 mobile web campaign that accidentally targets mobile in-app. You remove that mobile in-app targeting at the insertion order level, yet the campaign in continuing to target mobile-in app. What’s the issue here?

It’s impossible to modify insertion order targeting at the line item level.
It’s impossible to modify targeting once the campaign has line items assigned.
It’s impossible to modify targeting for mobile in-app inventory at the line item level.
It’s impossible to modify existing line item targeting at the insertion order level.

Correct Answer

It’s impossible to modify existing line item targeting at the insertion order level.

Official documentation: https://support.google.com/displayvideo/answer/2948712

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The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.

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Related Display & Video 360 questions

  1. 1Your colleague created a line item in Display & Video 360 for their client’s mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?
  2. 2While working with your jewelry designer client, you learn that they created a line item in their Display & Video 360 web campaign that accidentally targeted mobile in-app. After removing that mobile in-app targeting at the insertion level, the campaign is still targeting mobile in-app. Why could that be?
  3. 3Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?
  4. 4When it comes to mobile in-app and mobile web inventory in Display & Video 360, what statement is true?
  5. 5Which statement about Display & Video 360 mobile in-app and mobile web inventory is accurate?
  6. 6For campaigns in Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?