What happens if an advertiser’s bid isn’t the highest in a private auction?
The advertiser still receives half the deal impressions.
The advertiser automatically wins the auction.
The deal is automatically canceled for the advertiser.
The advertiser with the highest bid wins all the impressions.
Correct Answer
The advertiser with the highest bid wins all the impressions.
Official documentation: https://support.google.com/admanager/answer/6083218
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1An advertiser participates in a private auction. What happens if their bid isn’t the highest?
- 2If an advertiser participates in a private auction and their bid isn’t the highest, what happens?
- 3You’re entering a second-price auction for sports inventory. You’re the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?
- 4You’re bidding in a fixed first-price auction for inventory across exchanges within Display & Video 360. You have the highest bid for the impressions at $25. How much will you pay?
- 5You have the winning bid at a second-price auction for inventory in Display & Video 360, at $12. The second-highest bidder bids $8. How much will you pay for these impressions?
- 6You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10. What will you pay for the impressions?