You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10. What will you pay for the impressions?
$5.00
$9.99
$10.01
$10.00
Correct Answer
$10.00
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1You’re bidding in a fixed first-price auction for inventory across exchanges within Display & Video 360. You have the highest bid for the impressions at $25. How much will you pay?
- 2Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?
- 3You’re the highest bidder, at $10, in a second-price auction for inventory within Display & Video 360. The second-highest bidder bids $6. What will you pay for these impressions as the auction winner?
- 4You have the winning bid at a second-price auction for inventory in Display & Video 360, at $12. The second-highest bidder bids $8. How much will you pay for these impressions?
- 5You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?
- 6A national car dealer is willing to pay extra to advertise their end-of-year sale on some national radio stations’ homepages. They also want the option to stop the deal at their discretion. What type of Display & Video 360 deal should they have?