If an advertiser participates in a private auction and their bid isn’t the highest, what happens?
The deal is automatically canceled for the advertiser.
The advertiser automatically wins the auction.
The advertiser still receives half the deal impressions.
All deal impressions go to the advertiser with the highest bid.
Correct Answer
All deal impressions go to the advertiser with the highest bid.
Official documentation: https://support.google.com/admanager/answer/6083218
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1An advertiser participates in a private auction. What happens if their bid isn’t the highest?
- 2What happens if an advertiser’s bid isn’t the highest in a private auction?
- 3You’re bidding in a fixed first-price auction for inventory across exchanges within Display & Video 360. You have the highest bid for the impressions at $25. How much will you pay?
- 4You have the winning bid at a second-price auction for inventory in Display & Video 360, at $12. The second-highest bidder bids $8. How much will you pay for these impressions?
- 5You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10. What will you pay for the impressions?
- 6Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?