A client is launching a new line of snowboards. They want to advertise them using Google Audiences, but they don’t want the targeting to restrict performance. Within Display & Video 360, what should your client use to reach the right audience?
They should use demographic targeting.
They should use viewability targeting.
They should use device targeting.
They should use optimized targeting.
Correct Answer
They should use optimized targeting.
Official documentation: https://support.google.com/displayvideo/answer/12060859
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1You work for a sports apparel company that’s launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don’t want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?
- 2A marketer wants to advertise a new spa package via Google Audiences, and they don’t want the targeting to restrict their performance. What should they implement in Display & Video 360 to reach the correct audience?
- 3You need to reach several specific audiences for the YouTube connected TV (CTV) campaign you’re running for your client. Within Display & Video 360, what audience types can you use?
- 4Your colleague created a line item in Display & Video 360 for their client’s mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?
- 5Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?
- 6A national bridal chain created a specific audience within Display & Video 360. It’ll be used in a campaign customized for wedding planners, and they don’t want their audience seeing the ad more than twice a month. Where would you tell them to set up frequency management?