You’re working on a Display & Video 360 bidding strategy for a health food store that wants to improve their campaign for shoppers who spend the most money and have the top transaction return on ad spend. What strategy should you use?
Maximize clicks
Active View
Maximize conversions
Custom bidding
Correct Answer
Custom bidding
Official documentation: https://support.google.com/displayvideo/answer/9723477
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
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- 3While working on a new Display & Video 360 campaign, you decide to optimize bids based on a single conversion type. What bidding strategy do you use?
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