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You’re working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?

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Custom bidding
Maximize clicks
Maximize conversions

Correct Answer

Maximize conversions

Official documentation: https://support.google.com/displayvideo/answer/2997422

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About the Display & Video 360 Certification

The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.

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