To optimize your Display & Video 360 campaign’s bids based on a single conversion type, what bidding strategy should you select?
Select Active View
Select custom bidding
Select Maximize clicks
Select Maximize conversions
Correct Answer
Select Maximize conversions
Official documentation: https://support.google.com/displayvideo/answer/2997422
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1While working on a new Display & Video 360 campaign, you decide to optimize bids based on a single conversion type. What bidding strategy do you use?
- 2You’re working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?
- 3You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?
- 4You’re working on a Display & Video 360 bidding strategy for a health food store that wants to improve their campaign for shoppers who spend the most money and have the top transaction return on ad spend. What strategy should you use?
- 5A department store wants to enhance their Display & Video 360 campaign for shoppers who spend the most money and have the top transaction return on ad spend. What bidding strategy should they use?
- 6If you want to quickly check impression levels for a campaign in Display & Video 360, what type of report should you create?