In which Display & Video 360 scenario should a marketer use inventory packages?
A client in the music industry wants their new album to reach as many listeners as possible while maintaining an efficient CPM.
A client in the trucking business wants to have an ad deal with a publisher and the flexibility to cancel the deal if weather conditions impact their business.
A client in the travel insurance business wants to create a custom ad unit to put on the homepage of a few top travel websites.
A client in the wellness industry wants to execute non-guaranteed inventory with many health publishers.
Correct Answer
A client in the wellness industry wants to execute non-guaranteed inventory with many health publishers.
Official documentation: https://support.google.com/displayvideo/answer/10490174
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1In what Display & Video 360 scenario does it make sense to use inventory packages?
- 2Within Display & Video 360, what’s a good use case for inventory packages?
- 3For campaigns in Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?
- 4You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10. What will you pay for the impressions?
- 5Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?
- 6A marketer wants to advertise a new spa package via Google Audiences, and they don’t want the targeting to restrict their performance. What should they implement in Display & Video 360 to reach the correct audience?