Within Display & Video 360, what’s a good use case for inventory packages?
A film studio wants to reach as many potential viewers as possible with their new movie release. They also want to maintain an efficient CPM.
An online jewelry retailer wants to promote their holiday-themed pieces in December. They want to enter into a deal with a publisher with an option to back out if weather conditions impact their ability to ship on time.
A national coffee roaster is launching a new medium roast they believe will become very popular. They created a custom ad unit for placement on the homepage of a few top coffee blogs in their region.
A cosmetics brand is launching a new line of bronzers for summer. They want to execute non-guaranteed inventory with multiple beauty publishers.
Correct Answer
A cosmetics brand is launching a new line of bronzers for summer. They want to execute non-guaranteed inventory with multiple beauty publishers.
Official documentation: https://support.google.com/displayvideo/answer/10490174
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10. What will you pay for the impressions?
- 2In what Display & Video 360 scenario does it make sense to use inventory packages?
- 3Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?
- 4You’re bidding in a fixed first-price auction for inventory across exchanges within Display & Video 360. You have the highest bid for the impressions at $25. How much will you pay?
- 5Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?
- 6You’re the highest bidder, at $10, in a second-price auction for inventory within Display & Video 360. The second-highest bidder bids $6. What will you pay for these impressions as the auction winner?