In what Display & Video 360 scenario does it make sense to use inventory packages?
A beverage company is launching a new tea they hope will be their best-selling product. They created a custom ad unit they want to put on the homepage of a few top wellness websites.
For a new movie release, a movie production company wants to reach as many potential viewers as possible while maintaining a fixed CPM.
A computer company knows about possible shipment delays next quarter. They want to negotiate an ad deal with one publisher but be able to walk away if the new laptop model doesn’t ship on time.
A shoe company is launching a new basketball shoe and wants to execute non-guaranteed ad opportunities with a mix of sports publishers.
Correct Answer
A shoe company is launching a new basketball shoe and wants to execute non-guaranteed ad opportunities with a mix of sports publishers.
Official documentation: https://support.google.com/displayvideo/answer/10490174
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1In which Display & Video 360 scenario should a marketer use inventory packages?
- 2Within Display & Video 360, what’s a good use case for inventory packages?
- 3You’re working on a Display & Video 360 campaign and want to change the end date for multiple line items. You decide to make bulk edits using structured data files (SDFs). What should be your first step?
- 4What first step should you take to change the end date for multiple line items while using structured data files (SDFs) to make bulk edits in Display & Video 360?
- 5For campaigns in Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?
- 6You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10. What will you pay for the impressions?