Match each YouTube Platform innovation with its description.
Select all correct answers
Correct Answers
Premiers — Builds anticipation of a video release by providing an upcoming watch page
Stories — Engages audience more casually and frequently through short mobile videos
YouTube Go — Lets users know when they’re connected to Wi-Fi, so they can download videos for offline use
VR180 — Provides audience with more immersive and engaging experiences
Mobile live streaming — Gives viewers a front-row seat to watch live and chat in real time or catch it on-demand after
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- 1Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?
- 2A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?
- 3A CFO wants to compare the ROI of YouTube against TV and offline media. Which measurement solution provides this even comparison?Explained
- 4When reviewing a Reach Planner forecast, which metric indicates the estimated number of unique people within the defined target demographic and location that the plan is expected to reach?Explained
- 5A brand wants to make sure their entire 15-second message is seen by their audience to drive the highest possible brand awareness. Which Video reach campaign subtype should they select?Explained
- 6YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?Multiple correct