A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?
YouTube drives action based on the time of visit, page views, downloads, and IP address lookups.
YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales.
YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery.
YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.
Correct Answer
YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.
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- 1YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?Multiple correct
- 2Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?
- 3TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?
- 4A CFO wants to compare the ROI of YouTube against TV and offline media. Which measurement solution provides this even comparison?Explained
- 5Which two are ideal advertisers for Custom Intent audiences? (Choose two.)Multiple correct
- 6Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?