Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?
Users who skipped the ad before 10 seconds elapsed and visited a store within 30 days and users who hit the back button and visited a location within 30 days
Users who watch all of the ad and visit a location within 90 days and users who clicked the ad two or more times and visited a store within 90 days
Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days
Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days
Correct Answer
Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days
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- 1A CFO wants to compare the ROI of YouTube against TV and offline media. Which measurement solution provides this even comparison?Explained
- 2When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?
- 3Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?
- 4A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?
- 5What are two events that store visits for TrueView for action come from? (Choose two.) Select All Correct ResponsesMultiple correct
- 6Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?