Which two are ideal advertisers for Custom Intent audiences? (Choose two.)
Select all correct answers
Advertisers labeled enterprise with budgets that exceed $100,000.
Advertisers who want improvement without installing conversion tags.
Advertisers with only video campaigns and a budget of at least $500.
Advertisers using conversion tracking in their video campaigns.
Advertisers looking to expand their non-brand search campaigns.
Correct Answers
Advertisers using conversion tracking in their video campaigns.
Advertisers looking to expand their non-brand search campaigns.
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The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
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- 1Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?
- 2A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?
- 3Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?
- 4YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?Multiple correct
- 5Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?
- 6Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.) Select All Correct ResponsesMultiple correct