TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?
Machine learning
Ad recommendations
Automatic payments
Conversion tracking
Correct Answer
Conversion tracking
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About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 456 Google Ads Video questions →Related Google Ads Video questions
- 1A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?
- 2YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?Multiple correct
- 3The Google Ads Video Certification goes far beyond YouTube ad formats — it tests your ability to match video formats with campaign goals , use measurement tools , and optimize with machine learning . If you thought knowing the difference between bumper and skippable ads was enough — think again. This article will help you focus on what’s actually tested based on real certification questions. You will face repeated questions on mixing the right formats based on campaign goals like awareness , consideration , or action .Multiple correct
- 4You’re running a Google video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. After taking into account fundamental video metrics like ‘Video played to’, what measurement solution would you use?
- 5Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use. What are the two smart bidding options available in TrueView for action campaigns?
- 6Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?