AC

Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?

Target cost-per-view
Maximize clicks
Target return on ad spend
Maximize conversions

Correct Answer

Maximize conversions

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About the Google Ads Video Certification

The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…

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Related Google Ads Video questions

  1. 1An advertiser is launching a new Demand Gen campaign using target CPA bidding with a goal of $15 per conversion. To allow for sufficient conversion volume for AI optimization and avoid an underperforming, budget-constrained campaign, what's the minimum daily budget they should set?Explained
  2. 2A brand wants to maximize the number of unique viewers they can achieve within their budget to get the best possible ROI. Which Video reach campaign (VRC) subtype should they choose?Explained
  3. 3Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use. What are the two smart bidding options available in TrueView for action campaigns?
  4. 4A media planner needs to forecast reach and allocate budget across multiple YouTube ad formats for an upcoming campaign. Which Google Ads tool is specifically designed for this purpose?Explained
  5. 5What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)Multiple correct
  6. 6TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?