What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)
Select all correct answers
Target return on ad spend
Enhanced cost-per-click
Target on-page position
Target cost-per-acquisition
Maximize conversions
Correct Answers
Target cost-per-acquisition
Maximize conversions
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About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
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- 1Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use. What are the two smart bidding options available in TrueView for action campaigns?
- 2YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?Multiple correct
- 3Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?
- 4A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?
- 5An advertiser is launching a new Demand Gen campaign using target CPA bidding with a goal of $15 per conversion. To allow for sufficient conversion volume for AI optimization and avoid an underperforming, budget-constrained campaign, what's the minimum daily budget they should set?Explained
- 6TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?