A brand wants to maximize the number of unique viewers they can achieve within their budget to get the best possible ROI. Which Video reach campaign (VRC) subtype should they choose?
Correct Answer
VRC Efficient reach
Why is this the correct answer?
They should choose VRC Efficient reach. This subtype optimises for the greatest number of unique people within the budget, using a mix of formats — typically skippable in-stream and bumpers — and letting the system deliver through whichever is cheapest at the moment. It is the right choice whenever the goal is 'as many people as possible for this money'. The alternative subtypes answer different briefs. Target frequency aims to reach people a set number of times, which suits a message that needs repetition to land. Non-skippable reach guarantees the full message is seen, at a higher cost per person. Efficient reach maximises breadth; the others buy depth or completeness, and the trade-off between them is the usual planning decision.
Why are the other options wrong?
YouTube Select
YouTube Select is a premium inventory package rather than a reach campaign subtype, and it raises cost per person rather than maximising breadth.
Target frequency
Target frequency optimises for how many times each person sees the ad, which reduces the number of unique people reached.
VRC Non-Skips
Non-skippable reach guarantees full message delivery but costs more per person, so it reaches fewer of them.
Real-world example
A challenger energy drink with a £120,000 launch budget uses Efficient reach and reaches 6.2 million unique people. The non-skippable plan they considered would have reached 3.9 million, which mattered more than message completeness for a brand nobody had heard of.
Topics in this question
About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 456 Google Ads Video questions →Related Google Ads Video questions
- 1A brand wants to make sure their entire 15-second message is seen by their audience to drive the highest possible brand awareness. Which Video reach campaign subtype should they select?Explained
- 2A media planner needs to forecast reach and allocate budget across multiple YouTube ad formats for an upcoming campaign. Which Google Ads tool is specifically designed for this purpose?Explained
- 3An advertiser is launching a new Demand Gen campaign using target CPA bidding with a goal of $15 per conversion. To allow for sufficient conversion volume for AI optimization and avoid an underperforming, budget-constrained campaign, what's the minimum daily budget they should set?Explained
- 4Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?
- 5An advertiser needs to evaluate a completed Video campaign to determine exactly how many unique individuals were reached and how frequently they saw the ad across different devices. Which self-service reporting destination in Google Ads should they use to visualize these deduplicated reach and frequency metrics?Explained
- 6Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?