A brand wants to make sure their entire 15-second message is seen by their audience to drive the highest possible brand awareness. Which Video reach campaign subtype should they select?

They should select VRC Non-skippable reach. This subtype serves non-skippable in-stream ads of up to 15 seconds, so the full message is delivered rather than being abandoned after five seconds. When the creative depends on a complete narrative — a product demonstration, a reveal, a regulated disclosure — guaranteed completion is worth more than raw breadth. The trade-off is cost: non-skippable inventory carries a higher cost per thousand impressions, so the same budget reaches fewer unique people than Efficient reach would. That makes creative quality especially important, because a captive audience watching something dull is an expensive way to annoy people. The choice comes down to whether the message needs to be seen in full or simply seen widely.