In a Demand Gen campaign, a conversion is counted when it's completed following a user watching 10 seconds of an in-stream video or 5 seconds of a Short when the user has an option to skip. What is this called?
Correct Answer
Engaged view conversion
Why is this the correct answer?
That is an engaged view conversion. It counts a conversion that happens after someone watched at least 10 seconds of a skippable in-stream ad, or 5 seconds of a Short, without clicking. The thresholds exist to separate genuine engagement from an impression that happened to be served: the viewer could have skipped and chose to keep watching, then converted later. This metric matters because video frequently influences people who never click the ad. Judging Demand Gen on click-through conversions alone systematically undervalues it, while counting every impression that preceded a conversion would overstate it. Engaged view conversions sit deliberately between the two, and are reported separately so advertisers can see click-driven and view-driven performance side by side.
Why are the other options wrong?
View-through conversion
View-through conversions follow an impression that was seen without any engagement threshold being met and without a click.
Social conversion
Social conversion is not a Google Ads conversion type.
Click-through conversion
Click-through conversions require the user to click the ad, which is exactly what did not happen here.
Real-world example
A footwear brand's Demand Gen campaign reports 140 click-through conversions and 610 engaged view conversions in a month. Judged on clicks alone the campaign looked unprofitable; including engaged views showed it comfortably beating target.
Topics in this question
About the Google Ads Video Certification
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Exam guide and all 456 Google Ads Video questions →Related Google Ads Video questions
- 1An advertiser is launching a Demand Gen campaign with three images in every orientation and one horizontal video. Which additional actions must they take to meet the latest creative variety best practices for optimal performance?Explained
- 2An advertiser is launching a new Demand Gen campaign using target CPA bidding with a goal of $15 per conversion. To allow for sufficient conversion volume for AI optimization and avoid an underperforming, budget-constrained campaign, what's the minimum daily budget they should set?Explained
- 3A digital marketer is reviewing performance to understand how their discovery-based ads influenced users who purchased following a different campaign type. Which technical resource provides the specific data needed to demonstrate Demand Gen's additive value to other campaign types like Search or Performance Max?Explained
- 4An advertiser is comparing view-through rates between in-stream and Shorts within a Video view campaign. Why might these numbers look different?Explained
- 5A retailer wants to turn their campaign into a virtual storefront. Which creative lever should they use in their Demand Gen campaign?Explained
- 6An advertiser has no video production resources but wants to use video in their campaign. Which tool transforms a static image into a video ad?Explained