An advertiser needs to evaluate a completed Video campaign to determine exactly how many unique individuals were reached and how frequently they saw the ad across different devices. Which self-service reporting destination in Google Ads should they use to visualize these deduplicated reach and frequency metrics?

The Brand Report provides this. It is the self-service reporting for completed video campaigns, showing deduplicated unique reach and frequency across devices, so an advertiser can see how many distinct people were reached and how often each saw the ad rather than counting impressions and cookies. Deduplication across devices is the key benefit: one person watching on a phone, a laptop and a television is a single individual, and without deduplication they would be counted three times, making reach look larger and frequency smaller than reality. The distinction from Reach Planner is one the exam likes: Reach Planner forecasts reach and frequency before a campaign runs, while the Brand Report measures what actually happened after it has.