A digital marketer is reviewing performance to understand how their discovery-based ads influenced users who purchased following a different campaign type. Which technical resource provides the specific data needed to demonstrate Demand Gen's additive value to other campaign types like Search or Performance Max?

The Assisted Conversion Report provides this. It shows conversions where a channel or campaign was involved in the journey but was not the final interaction, which is exactly the situation described: discovery-based ads introduced the product, and the purchase was completed later through a different campaign. Without that view, last-click reporting credits only the closing campaign, and discovery activity looks like it produced nothing. This is the standard evidence for defending upper-funnel budget. Video, Demand Gen and Display often assist many more conversions than they close, and cutting them because of a low last-click count typically reduces the volume flowing into the campaigns that were taking the credit. Attribution model comparison makes the same point in a different way, by redistributing credit rather than counting assists.