A user wants to see the incremental reach YouTube added on top of their linear TV campaign. Which report provides this data?
Correct Answer
Cross Media Reach
Why is this the correct answer?
Cross Media Reach provides this. It deduplicates audiences across media so an advertiser can see the combined reach of television and YouTube, how much of it overlaps, and how much unique reach YouTube added that TV alone did not deliver. That is the central question for any brand splitting budget between broadcast and digital video: not how many people each channel reached in isolation, but how many additional people digital brought in. It is particularly useful because light TV viewers — often younger audiences — are precisely the group a television schedule struggles to reach, and Cross Media Reach quantifies the gap rather than leaving it to assumption. The other options answer different questions: where ads served, what audiences look like, or full-funnel performance.
Why are the other options wrong?
Placement Report
A placement report shows where ads appeared across channels, videos and apps. It does not deduplicate reach against TV.
Full Funnel Impact Report
Full funnel reporting describes performance across funnel stages rather than cross-media incremental reach.
Audience Insights
Audience insights describe the characteristics and interests of audiences reached, not overlap with a TV campaign.
Real-world example
A household brand running a £2m TV schedule adds YouTube and uses Cross Media Reach to show 4.1 million people reached by YouTube alone who the TV plan never touched, most of them under 35. The following year's plan shifts 20% of budget to video.
Topics in this question
About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
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